Question 1

What is actually different between Vendor and Seller mode in ADFIXER?

Accepted Answer

The optimizer, dashboards, dayparting, and campaign creator are identical. What changes is the data feeding the model: PO history, shipped versus ordered revenue, Brand Analytics, and retail-ready flags replace the 3P signals like FBA fees and inventory age. There are no feature flags or locked modules for vendors.

Question 2

Do 1P-only brands lose any features compared to Seller Central accounts?

Accepted Answer

No. Sponsored Products, Sponsored Brands, Sponsored Display, and DSP are all supported, along with every reporting view. The only thing 1P accounts cannot see is FBA-specific data, because Amazon does not expose it, and the dashboards hide those rows automatically.

Question 3

How is vendor margin calculated when you do not control the wholesale price?

Accepted Answer

You enter your cost of goods per ASIN and the wholesale price Amazon pays you. ADFIXER pulls the per-PO net price including chargebacks, co-op, and damage allowances from the Vendor Central API, then reconciles the actual margin against your input each week. Historical margins are not rewritten when you update a cost.

Question 4

What happens with PO data inside the optimizer?

Accepted Answer

Open POs, shipped units, and forecast demand are pulled in and used as a guardrail. If Amazon stops ordering an ASIN or cuts a PO, the optimizer throttles spend on that listing within 24 hours rather than waiting for sell-through data to catch up.

Question 5

How does CRaP-out tracking work?

Accepted Answer

ADFIXER monitors the retail-ready flags Amazon returns through the Vendor API, plus PO cadence and unit economics. When an ASIN trends toward CRaP, you get an alert with the contributing factors, low margin to Amazon, high ship weight, or repeated PO cuts, so you can intervene before Amazon flips it non-buyable. Spend pauses automatically the moment a listing goes unavailable.

Question 6

Which Vendor Central marketplaces are covered?

Accepted Answer

All 14 Amazon advertising marketplaces, including US, CA, MX, UK, DE, FR, IT, ES, NL, SE, PL, JP, AU, and the UAE. Vendor accounts in each region connect through the same OAuth flow as Seller Central.

Question 7

Are hybrid Seller plus Vendor accounts supported in one view?

Accepted Answer

Yes. If your brand sells some ASINs 1P and others 3P, both feeds connect to a single ADFIXER account. TACoS is computed across the combined revenue, and the dashboards let you filter by channel when you need to look at one side on its own.

PPC built for
first-party brands.

Built for Vendor Central from day one.

Complete account visibility

Full data at your fingertips

All ad types supported

Agency multi-account management

Connected and optimizing in four steps.

Connect your account

See your full picture

AI optimization begins

Track everything together

Built for how vendors actually operate.

Purchase-order aware optimization

Brand Analytics insights

Retail-ready advertising

Cross-channel performance

Seller-only tools vs. ADFIXER for vendors.

Vendor data left on the table.

ACoS-only reporting

No Brand Analytics

Marketplace-only logic

ASIN flags missed

Manual exports

Built for first-party reality.

Brand Analytics fed into bids

Purchase-order awareness

Retail-ready guardrail

TACoS across ad + organic

Shipped revenue reporting

Every feature you need to win on Amazon.

AI Bid Optimization

Advanced Analytics

Day-Parting

Campaign Creator

Keyword Funnels

Amazon DSP

PPC built forfirst-party brands.