KEYWORD FUNNEL SYSTEM
The Funnel That Finds Your Winners
Our AI automatically moves search terms through a 4-stage funnel: promoting winners, negating losers, and optimizing match types at every level.
Discovery
New search terms enter here. The algorithm collects data on every search term that triggers your ads, building a comprehensive picture of how shoppers find your products.
AUTOMATIC OPTIMIZATION
The Algorithm Does the Heavy Lifting
Search terms automatically move through the funnel based on performance. Winners get promoted. Losers get blocked. No manual work required.
Automatic Keyword Graduation
Search terms that prove themselves automatically move up the funnel. No manual work required. The algorithm promotes winners based on real performance data.
Smart Negation
Search terms that waste money get negated automatically. The algorithm identifies non-converters and blocks them before they drain your budget.
Match Type Optimization
Each funnel stage uses the right match type. Broad for discovery, phrase for research, exact for performance. Maximizing efficiency at every level.
Budget Efficiency
Spend follows performance. Top-funnel discovery gets minimal budget while proven performers in lower stages get the lion's share of your ad spend.
WHY FUNNELS WORK
The Science Behind the Strategy
The funnel approach isn't just a nice idea. It's the most effective way to scale Amazon PPC profitably. Here's why it works.
Mirrors the Customer Journey
Shoppers don't buy on the first click. The funnel structure matches how real customers discover, research, and purchase products, giving you the right message at each stage.
Eliminates Wasted Spend
Instead of bidding the same on every keyword, you invest heavily only in proven converters. Poor performers get negated before they can waste significant budget.
Compounds Over Time
As the algorithm learns, your funnel becomes more refined. More winners graduate to Performance and Ranking, while more losers get blocked at Discovery.
Scales Profitably
Traditional campaigns hit efficiency walls. The funnel structure lets you scale spend on proven keywords while continuously testing new opportunities at the top.
SEE IT IN ACTION
How Keywords Move Through the Funnel
Keyword Movement Log
Last 7 days • Auto-managed by AI
"wireless earbuds for running"
5 conversions, 12% CVR
"bluetooth headphones cheap"
47 clicks, 0 conversions
"workout earbuds waterproof"
ACoS 18% (target 25%)
"earphones with mic"
89 clicks, 1 conversion, 67% ACoS
"running earbuds sweatproof"
Top 5 performer, 14% ACoS
"best wireless earbuds 2024"
3 conversions, 8% CVR
23
Keywords promoted
67
Keywords negated
$847
Wasted spend prevented
THE DIFFERENCE
Flat Campaigns vs Funnel System
Flat Campaign Structure
All keywords treated equally, regardless of performance.
Same bids for all keywords
Winners and losers get identical treatment
Manual keyword management
Hours spent reviewing search terms
Budget spread thin
Money wasted on unproven keywords
No optimization path
Keywords stuck at same match type forever
AI Funnel System
Performance-based progression with automatic optimization.
Bids match performance
Proven winners get aggressive bids
Fully automated
AI handles all keyword movement
Budget follows results
70% of spend on proven converters
Clear graduation path
Discovery → Research → Performance → Ranking
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