Privacy

Privacy Policy

We believe that the responsible use of data supports growth and builds strong, lasting relationships. Learn how we protect your privacy and handle your data with transparency and accountability.

Last updated: August 30, 2025

At Amvisible Ltd (trading as AdFixer), we believe that the responsible use of data supports growth and builds strong, lasting relationships between businesses and their customers. We are committed to respecting and protecting the privacy of all individuals with whom we interact.

Transparency, accountability, and compliance with applicable privacy and data protection laws (including the GDPR and, where applicable, the CCPA) are at the heart of how we handle your information.

We only collect personal information when it is necessary — for example, when you contact us, request a demo, subscribe to our newsletter, download resources, use our services, or apply to join our team. We never sell your personal data. We share it only in limited circumstances: (i) with trusted third parties who help us deliver our services and marketing; (ii) to comply with legal obligations; (iii) to improve our services; or (iv) to protect our rights and prevent fraud. We retain your information only as long as needed for the purposes described here or in relevant agreements.

This Privacy Policy explains in detail what personal data we collect, how we use it, and what rights you have. Amvisible Ltd, UIC 206230775, located at 13 Kiril i Metodiy Street, Kremikovtsi District, Sofia, Bulgaria, is the data controller for information collected on this website and through our services. You can contact us at support@adfixer.com.

1. Personal Data We Collect

1.1 Information You Provide

When you interact with our website, platform, or team, we may collect personal data such as:

  • Name and surname

  • Email address

  • Phone number

  • Company name and website

  • Address (street, city, postal code, country)

  • Any other details you provide in forms, messages, or applications

If you provide us with your phone number, you consent to receiving calls or messages from us or our service providers (including via automated dialing systems) for service or marketing purposes. You may opt out anytime by contacting support@adfixer.com.

1.2 Information from Clients

As part of our advertising optimization services, we receive and process data from our clients' Amazon Advertising accounts. In these cases, we act strictly as a data processor/service provider and process the data only under the client's instructions and applicable agreements. We do not have a direct relationship with the individuals whose data may be included in client datasets.

1.3 Website Visitors & Usage Data

Like most websites, we automatically collect information such as browser type, IP address, device identifiers, language preference, referring site, and pages visited. We use this to understand how visitors use our site and to improve performance, security, and user experience.

1.4 Session Recording & Analytics

We use Microsoft Clarity to understand how you interact with our website. Clarity may record your session including:

  • Mouse movements, clicks, and scrolls

  • Pages visited and time spent

  • Device and browser information

  • General location data (country/region level)

Microsoft Clarity does not collect personally identifiable information directly, but session data may be linked to other information we collect about you. For more details about Microsoft Clarity's data practices, please review Microsoft's Privacy Statement.

1.5 Cookies & Similar Technologies

We use cookies and similar technologies to operate our website, improve performance, and provide personalized experiences. Types of cookies include:

  • Strictly Necessary Cookies – Essential for core site functions and security.

  • Performance & Analytics Cookies – Help us measure traffic and usage (including Microsoft Clarity).

  • Functional Cookies – Remember your preferences and settings.

  • Advertising & Marketing Cookies – Deliver relevant ads and measure campaign effectiveness.

You may disable cookies in your browser settings, but some features of the site may not function properly.

2. How We Use Your Data

We may use the information we collect to:

  • Provide and improve our services

  • Manage your account and deliver requested features

  • Respond to inquiries and provide customer support

  • Communicate updates, marketing, and promotions (where legally permitted)

  • Analyze website usage and optimize user experience

  • Detect, prevent, and investigate fraud, abuse, or security issues

  • Comply with legal obligations

  • Support internal business operations, analytics, and service development

We will only process your personal data where we have a legal basis to do so, such as your consent, our contractual obligations, legitimate interests, or compliance with legal requirements.

3. Sharing & Disclosure of Information

We may share your information with:

  • Service providers and partners who support our operations (hosting, analytics including Microsoft Clarity, communications, payment processing, advertising, etc.), subject to confidentiality obligations

  • Legal authorities when required by law or to protect our rights, safety, or compliance obligations

  • Business transactions in the event of a merger, acquisition, or reorganization

We do not sell personal data.

4. Data Storage & International Transfers

Your data may be stored and processed in the European Union (EU/EEA) and in other jurisdictions where our service providers operate, including the United States (for Microsoft Clarity services). Where data is transferred internationally, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) in compliance with GDPR.

We use industry-standard measures (encryption, access controls, secure servers, multi-factor authentication for authorized staff) to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy:

  • Account data: While your account is active and for up to 7 years after closure for legal compliance

  • Marketing data: Until you unsubscribe or for up to 3 years of inactivity

  • Website analytics: Microsoft Clarity data is retained according to their retention policies (typically up to 2 years)

  • Support communications: Up to 3 years for quality assurance and legal compliance

6. Third-Party Links

Our website may contain links to third-party websites, including Amazon, Microsoft, and other service providers. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy notices before providing any personal information.

7. Your Privacy Rights

Depending on where you are located, you may have the following rights:

  • Access: Request a copy of your personal data

  • Correction: Request correction of inaccurate or incomplete data

  • Deletion: Request deletion of your data (subject to legal exceptions)

  • Restriction: Request limits on how we use your data

  • Portability: Request your data in a portable format

  • Objection: Object to processing, including for direct marketing

You can also withdraw consent for marketing communications at any time by using the "unsubscribe" link in our emails or contacting us at support@adfixer.com.

Opting out of Microsoft Clarity: You can opt out of Clarity data collection by visiting Microsoft Clarity's opt-out page or disabling cookies in your browser settings.

If you are located in the EU/EEA or the UK, you have the right to lodge a complaint with your local data protection authority.

If you are a customer of one of our clients, please contact them directly to exercise your rights. We will assist them as required.

8. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights, including:

  • Right to Know what categories and specific personal information we have collected, disclosed, or shared in the past 12 months

  • Right to Delete personal information, subject to exceptions

  • Right to Correct inaccurate personal information

  • Right to Opt-Out of the sale or sharing of your personal information (we do not sell personal data for money, but some data sharing for advertising may be considered "sale/sharing" under California law)

  • Right to Non-Discrimination for exercising your privacy rights

To exercise your rights, contact us at support@adfixer.com. We may need to verify your identity before fulfilling your request.

9. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their information, please contact us immediately.

10. Use of Amazon Advertising Data

As part of our platform's functionality, AdFixer integrates with the Amazon Ads API and Amazon Marketing Stream. We adhere to strict data handling practices:

  • We only request and process data necessary to deliver campaign management, optimization, reporting, and analytics

  • We do not collect or store end-customer personally identifiable information (PII) from Amazon transactions

  • We process advertising-related data only (e.g., campaign settings, budgets, keywords, bids, impressions, clicks, conversions, attributed sales)

  • Client authorization tokens are securely stored and retained only while the client's account remains active

  • All data is encrypted in transit and at rest, with access restricted by role-based permissions and multi-factor authentication

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be published on this page with a new "Last updated" date. For material changes, we may provide additional notice such as email notification. Continued use of our website or services after changes take effect means you accept the updated Policy.

12. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:

Amvisible Ltd (AdFixer)

UIC: 206230775

Address: 13 Kiril i Metodiy Street, Kremikovtsi District, Sofia, Bulgaria

Email: support@adfixer.com