Amazon · The Algorithm
Margin-aware bidding, reviewed every hour.
The optimizer reads your real unit economics and adjusts every bid, budget, and placement on a two-hour cycle, never spending past the point where the next click stops being profitable.
The loop · five steps, every two hours
Collect
Every 2h
Pull impressions, clicks, conversions, search terms, and placements.
Analyze
40+ signals
Score every keyword on profit potential, lifecycle stage, and confidence.
Decide
Per keyword
Calculate optimal bid, budget, and placement against your goals and guardrails.
Execute
Same loop
Push the change to Amazon. Log the action, the reason, and the expected outcome.
Learn
Continuous
Compare expected versus actual outcomes. Adjust model weights for the next cycle.
Core principles
Built specifically for the Amazon auction.
01 · CVR + margin model
Profit drives every decision
Product margin, fees, and real conversion data feed every change. Clicks are inputs, not goals.
02 · Sync every 2h
Updated every two hours
Bids adjust multiple times a day on real signals, not a weekly bulk upload.
03 · 90-day rolling fit
Adapts as your account grows
Learns seasonality, lifecycle, and competitive shocks. More accurate the longer it runs.
04 · Full audit log
Every action has a reason
Step through any decision and see the signal that triggered it and the threshold it crossed.
The inputs
40+ signals on every keyword.
The model doesn't chase a single target. It weighs profit, momentum, and confidence together, then sizes each bid to the opportunity in front of it.
Let the algorithm prove it.
Run it in suggestion mode and watch every recommendation before a single bid moves. Free for 14 days.