Margin-aware bidding, reviewed every two hours.
The optimizer reads your unit economics and adjusts every bid, budget, and placement on a two-hour cycle, never spending past profitable demand.
- Decision cycle
- 2h
- Signals per keyword
- 40+
- Rolling model fit
- 90d
Decision cycle
Signals per keyword
Rolling model fit
Five steps, one compounding system.
Nothing in the optimizer is a one-off. Every decision moves through the same measurable cycle, and the last step is what makes the next one better.
- 1
Collect
Every 2 hours
Pull impressions, clicks, orders, search terms, placements, and the catalog economics behind each ASIN.
- 2
Analyze
40+ signals
Score every keyword on profit potential, lifecycle stage, momentum, and how much confidence the sample actually supports.
- 3
Decide
Per keyword
Calculate the bid, budget, and placement modifier that maximizes profit inside your targets and guardrails.
- 4
Execute
Same cycle
Push the change to Amazon and write the action, the trigger, the threshold, and the expected outcome to the ledger.
- 5
Learn
Continuous
Compare expected against actual, then adjust the model weights that produced the call before the next cycle runs.
Profit sets the ceiling, not ACoS.
Blended ACoS targets treat every ASIN as if it earned the same margin. ADFIXER prices each bid against the actual economics of the product it is selling, so a high-margin winner gets room to run and a thin-margin SKU never quietly buys unprofitable clicks.
- Live per-ASIN margin after FBA fees, referral fees, refunds, and COGS
- A hard bid cap at margin times break-even ACoS, applied to winners too
- Guardrails you set, enforced by the system rather than remembered by a person
Forty-plus signals on every keyword.
Profit, momentum, and confidence work together so each bid is sized to the opportunity actually in front of it, not to last week's average.
- Conversion rate
- Product margin
- FBA and referral fees
- Refund rate
- Search-term performance
- Placement and rank
- Day-part and seasonality
- Inventory cover
- Lifecycle stage
- Competitive density
- Sample confidence
- Budget headroom
- 12x
- Bid reviews per day
- 90d
- Rolling model window
- 1 click
- To override any decision
- 100%
- Changes with a reason attached
Every action has a reason you can read.
No black box. Step through any change and see the signal that triggered it, the threshold it crossed, and the outcome it produced.