We're building the
Amazon ad system
we wished existed.

Amazon PPC is supposed to help you grow. Most teams end up fighting Excel, broken rules engines, random agencies, and a UI that was never built for real scale. So we built something better — for ourselves first, then for everyone.

Two goals. One company.

Goal 01

Build software that makes profitable Amazon advertising simple — for brands and agencies.

We saw serious brands wasting hours every week just to keep campaigns "OK." AdFixer exists to give you a clear, automated system to launch, optimize, and scale your ads — with less chaos and more profit.

Goal 02

Build a company we'd actually want to work with — and work for.

We spend our days inside Amazon accounts, but we care just as much about how we work as what we ship. AdFixer is an ongoing experiment in building a calm, honest, high-impact business in a space that's usually noisy and overcomplicated. Data-driven, ambitious, and human at the same time.

By the numbers

A small team, doing real work for real brands.

12
team members
fully remote
1,284
brands automated
across 17+ marketplaces
$200M+
ad spend optimized
under management
42%
average ACoS reduction
within 60 days

Six things we believe.

01
Built by Amazon sellers & operators

AdFixer wasn't born in a pitch deck. It came out of real Amazon brands and client accounts, real ACoS targets, and real late nights chasing profitable scaling — messy search terms, ranking pushes, day-parting, multi-marketplace chaos. If it doesn't help in a real account, it doesn't ship.

02
Small, focused, independent

We dream big, but we're not interested in bloated teams and 15 layers of managers. A small product team that moves quickly, direct feedback from brands and agencies, and the independence to choose what actually makes sense for our customers — not just for a slide deck. Fewer people. More ownership. Clear priorities.

03
Calm growth over hype

We like growth graphs as much as anyone, but not at the expense of sanity. No "always be closing" culture. No chasing every shiny ad tactic just for LinkedIn content. A strong bias toward sustainable improvements that keep working next quarter — not just this week. We'd rather quietly help a brand shave 25% off ACoS than shout about vanity metrics.

04
Remote-first, real-world grounded

We're a remote-first team, working around where life is best for us, not around an office building. More time for deep work, more flexibility for the people we care about, and more energy to solve the messy problems inside Amazon. But we're not just floating avatars — we still believe in real conversations, real relationships with customers, and meeting up when it matters.

05
Self-directed and accountable

We keep hierarchy light and ownership heavy. People who work on a problem own the decision. We expect everyone to understand the impact of what they build on real brands and real spend. We rely on trust more than on policies. No micromanagement. No hiding. Just clear responsibility and honest communication.

06
We want the whole human

We all bring more to work than a job title: background, energy, personal struggles, learning curves, families, ambitions. We try to create an environment where you can say when something's not working, protect your health and personal life, and show up as yourself and still feel respected. When people feel safe and supported, they build great products.

Five people. One product.

Plus a small distributed team of engineers, designers, and Amazon strategists scattered across Europe and North America.

Hristo Atanasov
Hristo Atanasov
CEO & Co-Founder

Former Amazon seller turned software builder. Hristo spent 5 years scaling brands on Amazon before realizing the tools he needed didn't exist. So he built them. Now he leads AdFixer with a simple mission: make Amazon PPC profitable without the chaos.

Adrian Dyalkov
Adrian Dyalkov
COO

Operations expert with a background in scaling ecommerce businesses. Adrian keeps AdFixer running smoothly, from customer success to internal processes. He believes great operations should be invisible: you only notice when things just work.

Nikolay Vuchkov
Nikolay Vuchkov
CPO

Product obsessive who's spent a decade building B2B software. Nikolay leads product at AdFixer, translating complex Amazon advertising problems into simple, powerful features. His rule: if it takes more than 3 clicks, it's not done yet.

Mihael Djambazov
Mihael Djambazov
CMO

Marketing leader who's helped dozens of SaaS companies find their voice. Mihael brings AdFixer's story to the world — not through hype, but through honest conversations about what actually works in Amazon advertising.

Borislav Atanasov
Borislav Atanasov
CFO

Finance strategist with experience in both startups and enterprise. Boris ensures AdFixer grows sustainably and profitably, practicing what we preach. He's the voice of reason when ambition needs a reality check.

Working with us

Become a customer.

Most of our roadmap comes from customer accounts. If you have an opinion about how Amazon ads should be managed — we want to hear it on a kickoff call.

Start free trial →
Hiring

Work with us.

Remote, calm, accountable. We hire engineers, Amazon strategists, and customer-facing operators. Open roles refreshed monthly.

See open roles →

Get started with
AdFixer today

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