Built by Amazon operators.

ADFIXER brings campaign management, automation, and hands-on support together for the teams running paid media.

Make Amazon advertising predictable.

So operators can run more brands, launch more products, and stop checking dashboards on Sundays.

Founded in Sofia, 20201,000+ brandsBootstrapped

Hristo, Nikolay, and Adrian started with the work of managing Amazon advertising: reviewing reports, checking product margins, and adjusting campaigns.

ADFIXER brings those tasks into one platform. Teams can inspect recommendations, set limits, and keep track of changes as their accounts grow.

Today, the product and managed-service teams work together on the same problem: making advertising easier to run and understand.

Six rules we hold ourselves to.

Keep the reasoning visible, make changes reviewable, and give the operator control over what runs.

Decision ledger

Every bid change, budget move, and strategy call is logged with the reason.

No black boxes

You can read what the algorithm decided and override anything.

Operator-built

Every feature is tested by an operator with a real P&L on the line.

Compounding wins

Reliable and boring beats clever and fragile.

Methodology shown

Performance claims need methodology, sample size, and reproducibility.

Leverage, not layoffs

AI makes one strategist more useful. It does not replace the team.

A Sofia-based team of operators.

Strategists and engineers who have sold on Amazon themselves. The founders are still hands-on every week.

Hristo Atanasov

Co-founder & CEO

Leads ADFIXER’s strategy and works with the team on the needs of advertising operators.

Nikolay Vuchkov

Co-founder & CPO

Started selling on Amazon in 2014 and wrote the first line of ADFIXER code.

Adrian Dyalkov

Co-founder & COO

Runs managed-service delivery, customer success, and the infrastructure behind both.

Mihael Djambazov

CMO

Runs marketing, content, demand, and the tests behind the positioning.

Borislav Atanasov

CFO

Owns pricing, margin, runway, and the numbers that keep the model honest.