ABOUT US
We started AdFixer with two goals in mind
Our first goal is to build software that makes profitable Amazon advertising simple for brands and agencies.
Amazon PPC is supposed to help you grow, but most teams end up fighting Excel sheets, broken rules engines, random agencies, and a UI that was never meant for real scale. We saw serious brands wasting hours every week just to keep campaigns "OK."
AdFixer exists to give you a clear, automated system to launch, optimize, and scale your ads with less chaos and more profit.
Our second goal is to build a company we'd actually want to work with and work for.
We spend our days inside Amazon accounts, but we care just as much about how we work as what we ship. AdFixer is an ongoing experiment in building a calm, honest, high-impact business in a space that's usually noisy and overcomplicated.
We're here to prove that you can be data-driven, ambitious, and human at the same time.
HOW WE WORK
Our approach to work
Designed to keep the team small, sharp, and close to customers, while the value we provide stays huge.
"We don't want to build the biggest company.
We want to build the most trusted Amazon PPC brain you've ever plugged into your account."
Hristo Atanasov
CEO & Co-Founder
at Worldef Dubai 2025
Built by Amazon sellers & operators
AdFixer wasn't born in a pitch deck. It came out of real Amazon brands and client accounts, real ACoS targets, and real late nights chasing profitable scaling.
- •messy search terms,
- •ranking pushes,
- •day-parting,
- •multi-marketplace chaos.
If it doesn't help in a real account, it doesn't ship.
Small, focused, independent
We dream big, but we're not interested in bloated teams and 15 layers of managers.
- •a small product team that moves quickly,
- •direct feedback from brands and agencies,
- •and the independence to choose what actually makes sense for our customers, not just for a slide deck.
Fewer people. More ownership. Clear priorities.
Calm growth over hype
We like growth graphs as much as anyone, but not at the expense of sanity.
- •No "always be closing" culture.
- •No chasing every new shiny ad tactic just for LinkedIn content.
- •A strong bias toward sustainable improvements that keep working next quarter, not just this week.
We'd rather quietly help a brand shave 25% off ACoS than shout about vanity metrics.
Remote-first, real-world grounded
We're a remote-first team, working around where life is best for us, not around an office building.
- •more time for deep work,
- •more flexibility for the people we care about,
- •and more energy to solve the messy problems inside Amazon.
But we're not just floating avatars. We still believe in real conversations, real relationships with customers, and meeting up when it matters.
Self-directed and accountable
We keep hierarchy light and ownership heavy.
- •People who work on a problem own the decision.
- •We expect everyone to understand the impact of what they build on real brands and real spend.
- •We rely on trust more than on policies.
No micromanagement. No hiding. Just clear responsibility and honest communication.
We want the whole human
We all bring more to work than a job title: background, energy levels, personal struggles, learning curves, families, ambitions.
We try to create an environment where you can:
- •say when something's not working,
- •protect your health and personal life,
- •show up as yourself and still feel respected.
We believe that when people feel safe and supported, they're more likely to build great products and treat customers well.
OUR TEAM
Meet the people behind AdFixer
A small team of Amazon advertising veterans building the tools we always wished existed.
Operations expert with a background in scaling ecommerce businesses. Adrian keeps AdFixer running smoothly, from customer success to internal processes. He believes great operations should be invisible: you only notice when things just work.
Product obsessive who's spent a decade building B2B software. Nikolay leads product at AdFixer, translating complex Amazon advertising problems into simple, powerful features. His rule: if it takes more than 3 clicks, it's not done yet.
Marketing leader who's helped dozens of SaaS companies find their voice. Mihael brings AdFixer's story to the world, not through hype, but through honest conversations about what actually works in Amazon advertising.
Borislav Atanasov
CFO
Finance strategist with experience in both startups and enterprise. Boris ensures AdFixer grows sustainably and profitably, practicing what we preach. He's the voice of reason when ambition needs a reality check.
OUR PHILOSOPHY
No vanity dashboards, no bullshit metrics
We build a product for operators who care about profit, not for screenshots.
We look at ACoS, TACoS, margins, and real outcomes.
We care more about long-term relationships with customers than short-term "activation" curves.
We'd rather ship one feature that saves you 2 hours per week than five features that look good in a changelog.
Our stance on "taking a stand"
We are not a political brand. We're not here to lecture anyone.
But we do believe in:
- Basic human decency and treating people fairly.
- Clear, honest communication with our customers.
- Saying "no" when something feels wrong, even if it's profitable.
- Supporting tools, partners, and communities that make the ecommerce world less predatory and more transparent.
If we ever talk about something outside Amazon ads, it's because we genuinely care.
Get started with
AdFixer today
Try AdFixer free for 14 days. You'll have access to every feature. Cancel any time.
