Amazon PPC Automation
Benchmark Report
Independent study measuring automation impact across 500 accounts and $2.1M+ in ad spend
Key Findings
Headline results from our 6-12 months evaluation of AI-powered PPC automation
AdFixer clients achieved an average 42% reduction in ACOS, 61% less wasted ad spend, and 124% average revenue growth.
Based on 500 accounts across Amazon US, Amazon UK, Amazon DE, Amazon IT, Amazon FR, Amazon ES, Amazon UAE, Amazon SA
Research Parameters
Study Period
January 2024 - June 2025
6-12 months evaluation window
Sample Size
500 advertising accounts
$2.1M+ total ad spend analyzed
Marketplaces
Amazon US, Amazon UK, Amazon DE, Amazon IT, Amazon FR, Amazon ES, Amazon UAE, Amazon SA
Cohort Breakdown
Performance by Revenue Cohort
Automation benefits were observed across all revenue segments, with newer sellers seeing the largest relative improvements
| Cohort | ACOS Reduction | ROAS Lift | Wasted Spend Cut | Time to Value |
|---|---|---|---|---|
| StarterBest Results | 52% | 2.65x | 61% | 21days |
| Growth | 42% | 2.1x | 49% | 30days |
| Enterprise | 32% | 1.73x | 38% | 45days |
Why Starter Accounts See Bigger Gains
Smaller accounts typically start with less optimized campaign structures. AI automation quickly identifies and eliminates inefficiencies that have accumulated from trial-and-error management. Enterprise accounts often have more sophisticated pre-existing optimization, resulting in smaller (but still significant) relative improvements.
Featured Case Studies
Verified results from AdFixer clients across different categories and marketplaces
QNP Supplies
Performance by Campaign Type
Sponsored Products
Sponsored Brands
Sponsored Display
Week-by-Week Improvement
Most accounts see meaningful improvements within the first two weeks, with gains continuing to compound
Methodology
Full transparency on how we collected and analyzed the data
Data Collection
All metrics collected via Amazon Advertising API with daily granularity. Pre-automation baseline established from historical campaign data before AdFixer activation. For new product launches, performance is measured against category benchmarks.
Cohort Selection
Data aggregated from AdFixer managed and self-serve accounts across 8 Amazon marketplaces. Cohorts defined by monthly ad-attributed revenue. Analysis includes both existing campaign takeovers and new funnel launches.
Metric Definitions
Study Limitations
- Results vary by category, competition level, and product margins
- External factors (seasonality, inventory, pricing) can influence outcomes
- New product launches measured against targets rather than baseline
- Individual results may differ from aggregate averages
Metrics derived from documented case studies with verifiable Amazon Advertising data. Full case studies available at adfixer.com/case-studies.
Research Team
Our research team includes data scientists with backgrounds in e-commerce analytics, machine learning, and advertising optimization.
