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Solutions · Management

Amazon DSP management, end to end.

Strategy, setup, optimization, and reporting handled by a dedicated DSP specialist. One operating rhythm across audiences, creative, and budget.

StrategyOptimizationReporting
The standard

What DSP management should answer.

A DSP partner should do more than keep campaigns live and send recap reports. Audience strategy, media structure, creative, and measurement need to line up, or spend climbs faster than performance.

01Q

Which audiences belong in prospecting vs retargeting?

02Q

Which formats fit each funnel stage?

03Q

How should budget split across awareness, consideration, and recovery?

04Q

Where is spend being wasted?

05Q

What should be tested next?

06Q

How does DSP fit with the rest of your Amazon advertising?

What's included

What is included in DSP management.

Four pillars cover the work: strategy, setup, optimization, and reporting. Each one is tied to your goals and account context.

01Pillar

Strategic planning

We start with your goals, product mix, seasonality, and account context to define what role DSP plays inside your wider Amazon program.

  • Funnel role definition
  • Audience planning
  • Campaign architecture
  • Budget allocation logic
  • Creative input
  • Measurement priorities
02Pillar

Campaign setup & launch

A clean launch produces useful signal in the first weeks and avoids the early waste that tends to follow rushed builds.

  • Audience segmentation
  • Campaign structure by role
  • Creative and placement alignment
  • Pacing and budget setup
  • Initial reporting framework
03Pillar

Ongoing optimization

Once campaigns are live, the work moves past surface metrics into the inputs that shift performance.

  • Delivery and pacing
  • Frequency management
  • CPM efficiency
  • Audience performance
  • Creative performance
  • Spend distribution by role
04Pillar

Reporting & analysis

Reports should be usable by the people running the business. We organize the account so performance is easy to read and act on.

  • Clear performance summaries
  • Audience-level insights
  • Spend and efficiency analysis
  • Trend reviews
  • Recommended next actions
Common situations

When brands come to us.

Brands typically reach out when one of these four scenarios is in play.

01Scenario

Performance is hard to explain

Campaigns are live and reports show spend and impressions, but the team cannot say what is working or why.

02Scenario

Retargeting recovery is weak

Audiences are reached, but frequency, creative, or audience windows are limiting efficiency and recovery rates are low.

03Scenario

Prospecting spend is broad and expensive

Campaigns deliver impressions, but audience quality and messaging are not tight enough to justify the spend.

04Scenario

DSP and Sponsored Ads are disconnected

Without coordination, brands end up with duplicated effort, mismatched funnel logic, and gaps in reporting across the account.

Is this for you

Who this service fits.

Amazon DSP management fits brands that want clear structure and a specialist running their programmatic media on Amazon.

  • Want specialist help launching DSP correctly
  • Already run DSP but want better structure and optimization
  • Want clearer communication and fewer black-box answers
  • Need a partner who understands Amazon advertising broadly
  • Want upper-funnel media connected to lower-funnel capture
Why brands bring in outside DSP support

DSP runs on different inputs than search.

  1. 01
    Audience strategy depth
    DSP audiences are built from shopping signals, not keywords, and require different planning than Sponsored Ads.
  2. 02
    Format experience
    Display, video, and streaming TV each have their own creative and measurement standards.
  3. 03
    Creative aligned to role
    Creative needs to match funnel stage, audience type, and placement instead of being reused across the account.
  4. 04
    Reporting with interpretation
    Reports should separate prospecting, retargeting, and awareness so each is judged on its own metrics.
  5. 05
    Connection to Sponsored Ads
    DSP performs better when planned alongside Sponsored Ads and the rest of your Amazon program.
Our approach

Our approach to DSP management.

We run DSP as part of your Amazon program, not a standalone media bucket. That keeps every campaign tied to a clear role, audience, and budget decision.

01

The role of each campaign in the funnel

02

The audience behind each campaign

03

What the creative is meant to do

04

Where the budget is going

05

What the data says to change next

Get started

Ready for better DSP management?

Talk to our team about strategy, setup, optimization, and reporting tailored to your Amazon DSP account.

Frequently asked questions.

Common questions about Amazon DSP management services.

Strategy, campaign setup, audience planning, optimization, and reporting. The goal is a DSP account with clear campaign roles, controlled spend, and reports the team can act on.