AdFixer
AdFixer vs Perpetua

AdFixer vs.
Perpetua

Both will outperform a manual workflow. Here's a fair, side-by-side breakdown so you can pick the one that actually fits your team.

14 days free

No credit card

§2-min connect

AdFixerEst. 2017

Amazon Advertising, Finally Fixed

Focus // Profit-aware automation

PerpetuaEst. 2016

eCommerce Advertising Intelligence

Focus // Goal-driven optimization

Verdict matrix

Every category.
Every verdict.

Each row shows what AdFixer ships, what the competitor ships, and our honest read on who has the edge. Based on public docs and customer interviews.

AdFixer wins or ties

4 / 5

categories

Pricing

Transparent

vs % of spend

First optimization

24h

vs ~3–5 days

Free trial

14 days

No card required

Bidding methodology
Bidding modelAdFixer
AdFixerBayesian + margin-aware
PerpetuaGoal-seeking algorithm
Bid frequencyTie
AdFixerUp to hourly
PerpetuaHourly
Margin-aware capsAdFixer
AdFixerPer-ASIN, automatic
PerpetuaManual ACOS targets
Day-partingTie
AdFixerBuilt-in, automated
PerpetuaAvailable
ExplainabilityAdFixer
AdFixerPer-decision rationale + audit log
PerpetuaHigh-level reporting
Platform scope
Sponsored Ads (SP/SB/SD)Tie
AdFixerFull coverage
PerpetuaFull coverage
Amazon DSPTie
AdFixerSelf-serve + Managed Service
PerpetuaAvailable, mostly managed
AMC dashboardsTie
AdFixerPath-to-purchase, NTB, audiences
PerpetuaAMC reporting included
Inventory / forecastingAdFixer
AdFixerBuilt-in
PerpetuaNot native
Profit & P&L viewAdFixer
AdFixerPer-SKU P&L with COGS, fees, ad spend
PerpetuaAdd-on / external
Setup & onboarding
Time to first optimizationAdFixer
AdFixer~24 hours
Perpetua~3–5 days
Free trialAdFixer
AdFixer14 days, no card
PerpetuaDemo required
Migration from competitorsTie
AdFixerBulk import + parallel run
PerpetuaAvailable
Pricing
Starting priceAdFixer
AdFixer$299/mo (Self-Service)
Perpetua% of ad spend (typically 2–5%)
Annual commitmentAdFixer
AdFixerOptional
Perpetua12 months typical
Pricing on the websiteAdFixer
AdFixerYes, published
PerpetuaContact sales
Support
Live chatTie
AdFixerAll plans
PerpetuaIncluded
Dedicated CSMPerpetua
AdFixerSelf-Service: shared · Managed: dedicated
PerpetuaDedicated on most plans
Response SLA (Managed)AdFixer
AdFixer<2 hours
Perpetua<4 hours typical
Edge = clear advantage on this rowTie = comparable capabilitySource: public docs + customer interviews
Strengths

Where each tool
actually wins.

Pulled directly from the matrix. Left column: rows where AdFixer has the edge. Right column: rows where the competitor does.

AdFixer strengths
01

Bidding model

Bayesian + margin-aware

02

Margin-aware caps

Per-ASIN, automatic

03

Explainability

Per-decision rationale + audit log

04

Inventory / forecasting

Built-in

05

Profit & P&L view

Per-SKU P&L with COGS, fees, ad spend

06

Time to first optimization

~24 hours

Perpetua strengths
01

Dedicated CSM

Dedicated on most plans

Honest recommendations

Pick the one
that fits your team.

Same Amazon ad account, two different operating models. Read both columns honestly. If the right column sounds like you, start the trial.

Choose Perpetua if

You want what Perpetua does best.

You're a brand selling across Amazon, Instacart, and Walmart

Your DSP team already has a workflow they like

You're comfortable with spend-based pricing and 12-month terms

You don't need P&L or inventory inside your ads tool

You prefer dedicated CSM on every plan, no exceptions

Procurement requires multi-vendor RFPs

Choose AdFixer if

You want what AdFixer does best.

You want transparent published pricing, not a sales call

Margin-aware bidding with COGS is non-negotiable

You also want inventory + P&L in the same place

You're a brand owner or agency under $50M/yr

You like seeing why an AI made a decision, not just that it did

You want to start in 24 hours, not next month

Migrating from Perpetua?

We'll handle the move. You handle launch.

Free white-glove migration including campaign import, parallel-run validation, and a guarantee: if results are worse than your current platform after 30 days, we refund and walk away.

Migration timeline

Day 0Kickoff call · share Perpetua read-only access
Day 1Bulk import campaigns, history, AMC instances
Day 2–7Parallel run · we shadow Perpetua's bids without changing yours
Day 8Cutover · AdFixer takes over, Perpetua read-only kept for 30 days
Day 30Performance review vs. baseline
Common questions

What buyers always
ask first.

The five questions we get on every Perpetua comparison call. Short answers, no hedging.

For most accounts under enterprise scale, yes. AdFixer Self-Service is $299/mo with no spend minimum, plus 3% of ad spend once monthly spend goes over $10K. Perpetua pricing is goal-driven optimization and often gated by ad spend or annual commitments. Check the pricing column in the matrix above for the exact comparison.

A note from us

Perpetuais a solid product with a real team behind it, and many brands are genuinely happy on it. We don't think comparison pages should be hit jobs. The above is our best honest read based on public docs, customer interviews, and our own work. If anything is inaccurate, email us at hello@adfixer.com and we'll fix it.

Get started

Ready to see AdFixer in action?

14-day free trial. No credit card. Connect your Amazon Advertising account and start optimizing in under 24 hours.