Too busy to manage PPC?

COMPARISON

AdFixer
vs
HE

AdFixer vs Helium 10

A detailed, unbiased comparison of two popular Amazon PPC tools to help you make the right choice for your business.

Try AdFixer FreeVisit Helium 10
AdFixer

AdFixer

AI-powered Amazon PPC automation platform specializing in bid optimization, day-parting, keyword funnel management, and campaign analytics.

Best for: Brands wanting full PPC automation, Sellers who want hands-off day-parting
HE

Helium 10

Comprehensive Amazon seller suite with product research, keyword tools, listing optimization, and PPC management features.

Best for: New sellers needing all-in-one solution, Product research and keyword discovery

PRICING

Pricing Comparison

AdFixer

AdFixer Pricing

$299/month

Flat fee + percentage on ad spend

Self-Service: $299/mo + 3% on spend over $10K. Managed: $999/mo + 3% on all spend.

14 days free trial
HE

Helium 10 Pricing

$29/month

Tiered subscription

Starter: $29/mo, Platinum: $79/mo, Diamond: $229/mo. Adtomic PPC add-on requires higher tiers.

Free plan available (limited)

FEATURES

Feature Comparison

FeatureAdFixerHelium 10
Bid Optimization
Automated bid adjustments to optimize performance
YesRules-based with Adtomic add-on
Day-Parting
Bid adjustments based on time of day/week
AI-powered, zero configurationManual scheduling
Keyword Automation
Automated keyword discovery and management
Full funnel (auto → broad → phrase → exact)Keyword research tools, basic automation
Negative Keywords
Automatic negative keyword identification
YesYes
Analytics Dashboard
Performance tracking and insights
YesYes
Goal-Based Bidding
Set target ACOS/ROAS for automatic optimization
YesTarget ACOS rules
Sponsored Products
Support for SP campaigns
YesYes
Sponsored Brands
Support for SB campaigns
YesYes
Sponsored Display
Support for SD campaigns
YesLimited
Multi-Marketplace
Support for multiple Amazon regions
17+ marketplacesMajor marketplaces

ANALYSIS

Pros and Cons

AdFixer

AdFixer

AI-powered PPC automation built for serious Amazon sellers.

Strengths

True AI-powered automation (not just rules)
Zero-configuration day-parting
Automated keyword funnel system
14-day free trial, no credit card required
Managed service option available

Limitations

Focused purely on PPC (no product research tools)
Newer platform compared to established players
HE

Helium 10

All-in-One Amazon Seller Software

Strengths

Comprehensive all-in-one suite
Excellent product research tools
Strong keyword research (Cerebro, Magnet)
Large user community and training
Lower entry price point

Limitations

PPC features require higher-tier plans
Adtomic is rules-based, not true AI
Can be overwhelming for PPC-only needs
Day-parting requires manual setup

MIGRATION

Switching from Helium 10?

Follow these steps to migrate your campaigns seamlessly.

1
Export your campaign performance data from Helium 10
2
Sign up for AdFixer 14-day free trial
3
Connect your Amazon Advertising account via API
4
AdFixer will import your existing campaign structure
5
Set your target ACOS/ROAS goals
6
Enable AI automation and day-parting
Start Your Migration

THE VERDICT

Which One Is Right for You?

Choose AdFixer if you:

Want true AI-powered automation, not just rules
Need zero-configuration day-parting
Are focused primarily on PPC optimization
Want automated keyword funnel management

Choose Helium 10 if you:

Need product research tools (Cerebro, Magnet)
Want an all-in-one seller suite
Prioritize listing optimization features
Have a smaller budget and need bundled tools

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AdFixer today

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