COMPARISON
AdFixer vs Helium 10
A detailed, unbiased comparison of two popular Amazon PPC tools to help you make the right choice for your business.
AdFixer
AI-powered Amazon PPC automation platform specializing in bid optimization, day-parting, keyword funnel management, and campaign analytics.
Helium 10
Comprehensive Amazon seller suite with product research, keyword tools, listing optimization, and PPC management features.
PRICING
Pricing Comparison
AdFixer Pricing
Flat fee + percentage on ad spend
Self-Service: $299/mo + 3% on spend over $10K. Managed: $999/mo + 3% on all spend.
Helium 10 Pricing
Tiered subscription
Starter: $29/mo, Platinum: $79/mo, Diamond: $229/mo. Adtomic PPC add-on requires higher tiers.
FEATURES
Feature Comparison
| Feature | AdFixer | Helium 10 |
|---|---|---|
Bid Optimization Automated bid adjustments to optimize performance | Yes | Rules-based with Adtomic add-on |
Day-Parting Bid adjustments based on time of day/week | AI-powered, zero configuration | Manual scheduling |
Keyword Automation Automated keyword discovery and management | Full funnel (auto → broad → phrase → exact) | Keyword research tools, basic automation |
Negative Keywords Automatic negative keyword identification | Yes | Yes |
Analytics Dashboard Performance tracking and insights | Yes | Yes |
Goal-Based Bidding Set target ACOS/ROAS for automatic optimization | Yes | Target ACOS rules |
Sponsored Products Support for SP campaigns | Yes | Yes |
Sponsored Brands Support for SB campaigns | Yes | Yes |
Sponsored Display Support for SD campaigns | Yes | Limited |
Multi-Marketplace Support for multiple Amazon regions | 17+ marketplaces | Major marketplaces |
DEEP DIVE
PPC Specialist vs All-in-One Suite: The Trade-offs
Helium 10 offers 30+ tools in one subscription. But when it comes to PPC, is "included" the same as "optimized"?
Helium 10's Adtomic
Adtomic is one of 30+ tools in the Helium 10 suite:
What This Means for PPC
- • Engineering resources split across 30+ tools
- • PPC updates compete with product research priorities
- • Adtomic requires Diamond plan ($279/mo) for full features
- • Rule-based automation, not true AI optimization
AdFixer's Dedicated Approach
100% focused on PPC automation—every feature optimizes your ads:
ML-powered, not rule-based
Automatic time-based bidding
Auto search term graduation
Real-time spend alerts
Smart negative keyword mining
Profit or rank optimization
The Specialist Advantage
Every engineering hour, every algorithm update, every new feature is designed to make your PPC better. No compromises.
Adtomic's PPC Limitations Explained
Rule-Based, Not AI
Adtomic uses if-then rules you configure manually. "If ACoS > 30%, decrease bid by 10%." This requires constant tweaking and doesn't adapt to market changes automatically.
No True Day-Parting
Helium 10 lacks automated time-of-day bid adjustments. You can't automatically bid higher during peak conversion hours without manual scheduling.
Premium Plan Required
Full Adtomic features require the Diamond plan at $279/month. Lower tiers have significant PPC limitations or no Adtomic access at all.
The Smart Strategy: Use Both
Use Helium 10 For:
- Product research (Cerebro, Black Box)
- Keyword research (Magnet)
- Listing optimization (Scribbles)
- Index and rank tracking
Use AdFixer For:
- AI-powered bid optimization
- Automated day-parting
- Keyword funnel automation
- PPC campaign management
Many successful sellers use Helium 10 Platinum ($99/mo) for research + AdFixer ($299/mo) for PPC. This combination costs less than Helium 10 Diamond while providing superior advertising automation.
ANALYSIS
Pros and Cons
AdFixer
AI-powered PPC automation built for serious Amazon sellers.
Strengths
Limitations
Helium 10
All-in-One Amazon Seller Software
Strengths
Limitations
MIGRATION
Switching from Helium 10?
Follow these steps to migrate your campaigns seamlessly.
THE VERDICT
Which One Is Right for You?
Choose AdFixer if you:
Choose Helium 10 if you:
Get started with
AdFixer today
Try AdFixer free for 14 days. You'll have access to every feature. Cancel any time.
