Bidding / The Algorithm
Margin-aware bids reviewed every two hours. Profit, not blended ACoS, drives every decision, and spend never crosses break-even.
One platform for PPC and DSP, margin-aware bidding, keyword funnels, day-parting, campaign building, and full-funnel analytics. Every change is logged.
Each tool runs on the same hourly, margin-aware engine and writes to the same decision ledger. Choose a capability to see how it fits the system.
Margin-aware bids reviewed every two hours. Profit, not blended ACoS, drives every decision, and spend never crosses break-even.
Schedule bids and budgets by the hour. Spend rises in peak conversion windows and drops overnight, 168 slots a week, per ASIN.
Move search terms through a four-stage funnel, promoting converters, negating waste, and tightening match types automatically.
Launch a proven campaign structure in minutes. Pick a template, set a strategy and goals, and let the AI manage it from go-live.
Sales, fees, ad spend, and true net profit in one console. TACoS, ROAS, and per-ASIN deep dives refresh on a schedule.
Programmatic display and retargeting in its own console, run end-to-end by DSP specialists and reported in the same ledger.
Funnels decide which keywords matter. The algorithm prices them by margin. Day-parting schedules them by hour. Analytics proves it worked, and every move lands in the same ledger.
Discovery -> Research -> Performance -> Ranking
Hourly, profit-first bids under your guardrails
More at peak hours, less overnight
Every move written to the decision ledger
Start with the operating model that matches your team. Every option uses the same optimization engine, account data, and decision ledger.
Run the full platform yourself in suggestion or autopilot mode, priced by spend.
A dedicated strategist runs the account on the same platform, from day one.
Programmatic display and retargeting, run by our DSP specialists end-to-end.