Amazon DSP, managed by our team.
We plan, launch, and optimize Amazon DSP campaigns across display, streaming TV, audio, and off-Amazon inventory, all against one strategy.
- 0
- Minimum spend
- 24/7
- Campaign monitoring
- 8
- Marketplaces
- 1
- Dedicated specialist
Advertising beyond the search box.
Amazon DSP uses first-party shopping signals to reach shoppers across Amazon-owned properties and premium inventory well beyond Amazon itself.
- Streaming TV
- Fire TV
- Twitch
- Audio
- Display
- Premium publishers
- In-market segments
- Retargeting
- Cart abandoners
- Sponsored Ads
Inventory
- Fire TV
- Twitch
- Audible
- Freevee
- Amazon.com placements
- Premium publisher display
- Streaming audio
- Off-Amazon video
From kickoff to scale in four steps.
Your specialist owns the day-to-day work while you keep a clear view of the decisions, the results, and the next action.
Set goals
Brand, catalog, current performance, budget, and the specific gap DSP is being asked to fill.
Build strategy
Audiences mapped to funnel stages, then creative formats, placements, and exclusions chosen to match.
Launch and optimize
A dedicated specialist adjusts bids, audiences, creative, and placements every day from go-live.
Scale what works
Reporting shows which funnel stages moved the needle and where the next budget increment belongs.
- Daily
- Bid and audience optimization
- Weekly
- Creative rotation review
- Monthly
- Full-funnel performance read
- 0
- Black-box handoffs
Three jobs, one account team.
Choose the mix that fits your growth plan. Your specialist keeps execution connected across formats and funnel stages instead of running them as separate campaigns.
Reach
Buy attention where shoppers already are.
- Streaming TV and Fire TV
- Twitch and gaming
- Audio and Audible
- Premium publishers
Return
Bring warm audiences back to the listing.
- Product-view retargeting
- Category browsers
- Cart abandoners
- Lapsed purchasers
Proof
Measure what upper funnel actually did.
- New-to-brand metrics
- Funnel-stage attribution
- Reach and frequency reads
- PPC lift alongside DSP
Expert execution from day one.
Self-serve DSP gives you a seat and a learning curve. Managed DSP gives your brand a specialist who has already made the mistakes, with no commitment gate in front of the first campaign.
- No minimum spend, so budget follows results rather than a contract
- One point of contact who knows the catalog, goals, and account history
- Bids, audiences, creative rotation, and placements tuned every day
| Self-serve DSP | Managed DSP | |
|---|---|---|
| Minimum spend | Seat and commitment gates | None |
| Setup | Your team, from scratch | Strategy and build included |
| Optimization | Whenever someone has time | Daily, by a named specialist |
| Reporting | Platform exports | Funnel-stage read with PPC alongside |
Before the first campaign goes live.
Is there a minimum spend?
No. We start at a budget that makes sense for your brand and scale when results support it, which is the main practical difference from going through a DSP seat with committed minimums.
How does DSP work alongside our Sponsored Ads?
They are planned together. DSP creates and recovers demand while Sponsored Ads captures the intent that results, and both are reviewed against the same commercial goals in one report rather than two.
Who makes the creative?
We can work with creative you already have, adapt it to the required formats, or brief and produce it. Format requirements differ sharply between streaming TV and display, so this gets settled during strategy rather than after launch.
How soon do results show?
Retargeting typically reads within the first few weeks. Upper-funnel reach takes longer and is measured on new-to-brand and assisted conversions, which is why the reporting separates the two instead of averaging them.