AMAZON DSP MANAGED SERVICE
Grow Your Brand With Programmatic Advertising
Beyond Search. Beyond Amazon.
Our DSP experts help you reach high-value audiences on and off Amazon with precision targeting, data-driven strategies, and full-funnel campaign management.
Get Your Free DSP Strategy
Tell us about your brand and we'll create a custom DSP plan.
Trusted by brands worldwide
AMAZON DSP, SIMPLIFIED
Reach Customers Wherever They Spend Time
Amazon DSP (demand-side platform) allows advertisers to reach their target audience wherever they spend time, across the largest pool of premium ad-supported content. From product pages to streaming services, DSP puts your brand in front of the right people at the right moment.
Amazon DSP lets you reach customers across Amazon sites (Amazon.com, Prime Video, Twitch) and premium partners like Netflix, Hulu, and Disney+.
Performance First
Campaigns built for measurable outcomes, not guesswork. Every dollar is tracked from impression to conversion.
Cross-Channel Reach
Ads across Amazon and third-party sites to meet customers anywhere online, from mobile apps to streaming TV.
Actionable Insights
Real-time reporting and optimization to maximize every dollar. See exactly what is working and scale it.
Advertise Across Top Platforms
DSP + SPONSORED ADS
Level-Up Your DSP Strategy
Advertisers combining DSP with Sponsored Ads achieve up to 4x the conversions compared to running Sponsored Ads alone. DSP builds the awareness and consideration that turns first-time browsers into loyal customers.
With our own Amazon DSP seat, we have direct access to Amazon's programmatic advertising tools and ongoing tech integrations that help deliver better results for your campaigns.
4x
More conversions
DSP + Sponsored Ads combined
+67%
New-to-brand
Customers reached via DSP
3.1M
Unique reach
Average monthly audience
42%
Lower ACoS
Full-funnel optimization
HOW WE DO IT
Your Strategic Blueprint
A proven four-step process to launch, optimize, and scale your Amazon DSP campaigns for maximum impact.
Set Your Goals
We analyze your brand, audience, and current performance to identify the best opportunities for DSP growth.
Build Your Strategy
Our team designs a custom DSP plan aligned with your budget, product catalog, and market positioning.
Launch and Optimize
We launch precision-targeted campaigns with a dedicated manager making daily optimizations to maximize performance.
Scale What Works
Detailed reporting with actionable insights helps you understand what is working and where to scale next.
COMPARISON
Amazon Self-Service vs. AdFixer Managed DSP
See why brands choose our managed service over running Amazon DSP on their own.
Amazon Self-Service DSP
Running DSP directly through Amazon's console.
High minimum ad spend required
Amazon typically requires $50,000+ minimum commitment
Steep learning curve
Complex platform that takes months to learn effectively
No dedicated support
Limited guidance from Amazon, you manage everything yourself
Manual optimization
You handle bid adjustments, audience testing, and creative rotation
Basic reporting only
Standard dashboards without custom insights or strategy recommendations
AdFixer Managed DSP
Full-service DSP management with a dedicated specialist.
No minimum ad spend
Start at any budget level and scale as you see results
Expert team from day one
Licensed DSP specialists handle strategy, setup, and execution
Dedicated account manager
A single point of contact who knows your brand and goals
Daily optimization
Continuous bid, audience, and creative adjustments to maximize ROAS
Custom reporting and strategy
Actionable insights, regular strategy calls, and clear performance tracking
AMAZON DSP ADVANTAGE
Target the Audiences That Matter Most
Target customers by behavior, demographics, and purchase intent across Amazon's ecosystem, reaching the audiences that matter most to your brand.
Measure Impact
Track every ad from first impression to sale. Full-funnel attribution shows exactly how DSP drives revenue at each stage of the customer journey.
Boost ROI
Build awareness and drive profitable sales with premium inventory. Combine brand-building with performance to maximize your return on every ad dollar.
Find Growth
Unlock new opportunities with Amazon Marketing Cloud data. Discover untapped audiences and scale campaigns based on real purchase behavior insights.
GLOBAL COVERAGE
19 Supported Marketplaces
Run DSP campaigns across every major Amazon marketplace worldwide with localized strategies and dedicated support.
19
Marketplaces
5
Continents
24/7
Management
DSP SOLUTIONS
Explore DSP Solutions
Dive deeper into each area of Amazon DSP with our dedicated solution pages.
Streaming TV
Full-screen, non-skippable ads on Fire TV, Freevee, and premium streaming platforms.
Prospecting
Find new customers using Amazon first-party data, lookalike audiences, and in-market signals.
Retargeting
Re-engage past visitors and buyers with personalized remarketing campaigns.
DSP Management
Full-service campaign management with a dedicated DSP specialist.
Measurement & Reporting
Full-funnel attribution, new-to-brand metrics, and actionable performance insights.
FAQ
Frequently Asked Questions
Everything you need to know about Amazon DSP and our managed service.
Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that lets you buy display, video, and audio ads both on and off Amazon. Unlike Sponsored Ads which target shoppers actively searching on Amazon, DSP reaches audiences across thousands of websites, apps, and streaming services using Amazon's first-party data. This means you can build brand awareness, retarget past visitors, and reach new customers throughout their entire shopping journey.
Amazon typically requires a minimum monthly spend for self-service DSP access. With AdFixer's managed service, we work with you to determine an effective budget based on your goals and market. Our team optimizes every dollar to ensure you get maximum value, whether you're testing DSP for the first time or scaling an established program.
Amazon DSP offers powerful targeting options powered by first-party shopping data. You can target audiences based on their purchase history, browsing behavior, lifestyle segments, in-market intent, and more. We also create custom audiences, lookalike segments, and retargeting pools to reach the most relevant shoppers for your products.
Yes. Amazon DSP is available to both Amazon sellers and non-endemic brands. Even if you don't sell on Amazon, you can leverage Amazon's audience data to drive traffic to your own website or landing pages. This makes DSP a powerful tool for any brand looking to reach high-intent shoppers.
We track a comprehensive set of metrics including impressions, click-through rate, detail page views, new-to-brand customers, ROAS (Return on Ad Spend), and total sales attributed to your campaigns. Our reporting connects upper-funnel awareness metrics to bottom-funnel conversions so you see the full picture.
Amazon DSP supports display ads (static and dynamic), video ads (in-stream and out-stream), audio ads (via Amazon Music), and over-the-top (OTT) video ads on Fire TV and other streaming platforms. We recommend the right mix of formats based on your campaign objectives and audience behavior.
Initial data and performance insights typically emerge within the first 2-4 weeks. However, DSP campaigns are most effective over time as the algorithm learns and optimizes. We generally recommend a 3-month minimum commitment to allow for proper testing, optimization, and scaling for meaningful results.
Our managed service covers everything from strategy and campaign setup to daily optimization and reporting. You'll be assigned a dedicated DSP specialist who handles audience research, creative strategy, bid management, and performance analysis. We provide regular reports and strategy calls to keep you informed and aligned with your goals.
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