Grow Your Brand With Programmatic Advertising

Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that lets you buy display, video, and audio ads both on and off Amazon. Unlike Sponsored Ads which target shoppers actively searching on Amazon, DSP reaches audiences across thousands of websites, apps, and streaming services using Amazon's first-party data. This means you can build brand awareness, retarget past visitors, and reach new customers throughout their entire shopping journey.

Amazon typically requires a minimum monthly spend for self-service DSP access. With AdFixer's managed service, we work with you to determine an effective budget based on your goals and market. Our team optimizes every dollar to ensure you get maximum value, whether you're testing DSP for the first time or scaling an established program.

Amazon DSP offers powerful targeting options powered by first-party shopping data. You can target audiences based on their purchase history, browsing behavior, lifestyle segments, in-market intent, and more. We also create custom audiences, lookalike segments, and retargeting pools to reach the most relevant shoppers for your products.

Yes. Amazon DSP is available to both Amazon sellers and non-endemic brands. Even if you don't sell on Amazon, you can leverage Amazon's audience data to drive traffic to your own website or landing pages. This makes DSP a powerful tool for any brand looking to reach high-intent shoppers.

We track a comprehensive set of metrics including impressions, click-through rate, detail page views, new-to-brand customers, ROAS (Return on Ad Spend), and total sales attributed to your campaigns. Our reporting connects upper-funnel awareness metrics to bottom-funnel conversions so you see the full picture.

Amazon DSP supports display ads (static and dynamic), video ads (in-stream and out-stream), audio ads (via Amazon Music), and over-the-top (OTT) video ads on Fire TV and other streaming platforms. We recommend the right mix of formats based on your campaign objectives and audience behavior.

Initial data and performance insights typically emerge within the first 2-4 weeks. However, DSP campaigns are most effective over time as the algorithm learns and optimizes. We generally recommend a 3-month minimum commitment to allow for proper testing, optimization, and scaling for meaningful results.

Our managed service covers everything from strategy and campaign setup to daily optimization and reporting. You'll be assigned a dedicated DSP specialist who handles audience research, creative strategy, bid management, and performance analysis. We provide regular reports and strategy calls to keep you informed and aligned with your goals.

It is the use of video ad formats through Amazon DSP to reach audiences across different placements and stages of the funnel. Video can include in-stream, out-stream, and over-the-top (OTT) formats across Amazon properties and third-party sites.

Streaming TV is part of video advertising, but it is not the whole category. Streaming TV refers specifically to full-screen, non-skippable ads on platforms like Fire TV and Freevee. A broader video strategy can include multiple placements and use cases, while streaming TV usually deserves its own campaign logic and expectations.

Start with clearer campaign roles — not every video ad should be judged the same way. Then focus on stronger audience alignment, better message structure that hooks viewers early, and measurement that fits the objective. Video that supports awareness should be measured differently than video driving direct response.