RiceUp: Launched and Scaled to €50K in 2 Months
The Power of launching on Amazon with Adfixer
Key Metrics
29,75%
TACOS
56,973.88€
REVENUE
The Challenge
Rice Up launched a new product in March and aimed to quickly gain visibility and sales on Amazon. Their goal was to rank the product aggressively within the first few months while keeping advertising costs under control. The target was a TACoS of around 50%, which they considered acceptable for a successful launch phase.
Our Solution
Using AdFixer, we built a series of high-impact ranking campaigns tailored for aggressive growth. Within just two months, the product reached the top 20 in its category, while maintaining strong sales velocity. Thanks to AdFixer's optimization logic, we achieved a TACoS of just 30%, significantly outperforming their original target. The campaigns delivered both efficient performance and accelerated ranking, making the launch a success.
The Results
RiceUp wanted to enter the German marketplace fast and get the brand moving as quickly as possible. That’s why we launched ranking-focused campaigns to push their listings onto the first page, so shoppers could discover and buy their unique, delicious protein bars. The target was around 50% TACoS, but we achieved ~30% TACoS, making the account profitable.
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