Q.T.P: Growing Ad Sales 1.9× While Cutting ACoS from 26.92% to 10.79%
Q.T.P struggled with inconsistent ads due to weak structure and targeting. With AdFixer’s managed optimization, we rebuilt the strategy and scaled ad sales from €20,294 to €37,985 while cutting ACoS from 26.92% to 10.79% in the German market.
Key Metrics
10.79%
ACOS AFTER
26.92%
ACOS BEFORE
€4,098.58
SPEND AFTER
€5,463.14
SPEND BEFORE
37,985€
AD SALES AFTER
20,294€
AD SALES BEFORE
The Challenge
A seller in garden category has always struggled with advertising. The biggest problem was with structure and targeting, coupled with the lack of strategy. They were afraid of advertising, mainly because they didn’t understand how it works and the results were inconsistent and unpredictable.
Our Solution
We created a better campaign structure and a clear plan of what we can target and what they can expect. In under 60 days we managed to get 1.5 increase on their total sales from last year from ads with a significantly better ACoS. Our algorithm quickly picked up what’s working and it doubled down on that, while also focusing on ranking for organic sales.
The Results
Q.T.P (Garden, Germany) came to AdFixer because their advertising results were inconsistent and unpredictable. The main issue wasn’t the product it was the lack of a clear campaign structure and targeting strategy, which made it hard to scale revenue while keeping ACoS under control.
We took over the account with a managed approach, rebuilt the campaign structure, and created a clear targeting plan so the client knew exactly what we would focus on and what to expect. In under 60 days, AdFixer’s optimization quickly identified what was working, doubled down on the winning targets, and removed wasted spend—while also supporting ranking for stronger organic performance.
Before , Q.T.P was running at 26.92% ACoS with €20,294 in ad sales. After implementing the new structure, ACoS dropped to 10.79% and ad sales increased to €37,985—nearly doubling revenue while making the ads significantly more profitable.
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