ACoS cut from 35% to 17.67% while keeping growth on track
The Challenge
The client was managing a high volume of campaigns and frequently launching new products while discontinuing underperformers. This dynamic catalog made consistent optimization challenging and time-intensive.
The Solution
By leveraging AdFixer’s automated optimization and campaign management features, we reduced ACoS to below 18% and kept it consistently stable. Starting in September 2024, the client saw immediate improvements and through continuous, data-driven optimization, we successfully scaled sales while maintaining a strong ROAS.
Results
- ✓49.51% decrease in ACoS
- ✓47.06% increase in AD Revenue
- ✓Improving the ranking
The Story
Mungo Trading came to us because their Amazon Ads were not consistently profitable. With a high-volume account across multiple product categories and frequent new product launches, they struggled to keep ACoS low and control wasted spend.
Keep ACoS below 20% (USA market).
We leveraged AdFixer’s managed optimization and campaign management to reduce waste and stabilize performance. Starting in September 2024, we implemented continuous, data-driven optimizations cleaning up inefficient targeting, reallocating budget to proven winners, and maintaining tight efficiency controls while scaling sales
