Electronics

Meridian Case Study: I just don’t want to do it manually.

Meridian didn’t want to do it manually, so they chose AdFixer and achieved even better results without lifting a finger

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12.2%ACOS AFTER

16%ACOS BEFORE

SAR 7,719.55SPEND AFTER

SAR 3,655.84SPEND BEFORE

SAR 63, 275AD SALES AFTER

SAR 22, 849AD SALES BEFORE

Meridian (Electronics, Saudi Arabia) came to AdFixer with a simple goal: no manual work. The client didn’t want to manage campaigns inside Amazon Ads every day, but still needed the account to stay efficient and keep growing.

We onboarded them on the self-serve plan and selected the campaigns that were ready for campaign takeover, then guided them on which new campaigns to create using AdFixer’s structure. After the setup, the account has been running essentially on autopilot since November 2024, with optimizations handled consistently through AdFixer.

Before Meridian was at 16% ACoS with SAR 22,849 in ad sales. After implementing AdFixer, ACoS improved to 12.2% while ad sales grew to SAR 63,275 a 3.8 percentage-point ACoS reduction and +176.93% growth in ad revenue.

The operating change

From the problem to the new system.

Challenge

The client didn’t want to manage manually his campaigns.

Solution

We picked the campaigns that he could do takeover on and suggested for which he had to do new campaigns. After that it’s working completely on autopilot since November 2024.