01The challenge
Where the account was stuck.
The client was managing his ads manually but after cutting ties with an agency wanted a solution for himself.
Hockey Wraparound: From $4K to $66K in recurring ad revenue scaled profitably with AdFixer
Hockey Wraparound
Advertising done right with AdFixer
Sports & Outdoors·Amazon US·Published December 15, 2025
32,9%
ACOS AFTER
40.5%%
ACOS BEFORE
$9,500
SPEND AFTER
$1000+
SPEND BEFORE
The account we inherited, and what we changed.
02How we fixed it
What the algorithm did.
With our built-in campaign structure he created funnels for his low-performing products without campaign data. For the other products with existing campaign structure he started campaign takeover. Without a lot of knowledge about ads he was able to get better results consistently the following months.
The full write-up
Week by week, with the numbers.
Hockey Wraparound (Sports & Outdoors, USA) came to AdFixer after cutting ties with an agency. The client had been managing ads manually and wanted a self-serve system to grow sales without needing deep PPC knowledge.
Using AdFixer’s built-in campaign structure, they created new funnel campaigns for low-performing products that had little or no campaign history, and used campaign takeover for products that already had an existing structure. With consistent optimization inside AdFixer over the following months, performance stabilized and scaled.
From 01 Oct–31 Oct 2024 the account generated $4,543.52 in ad sales, and from 01 Nov 2024–31 May 2025 it reached $66,516.69 in ad sales with an average of about $9,500 per month, while improving efficiency to 32.9% ACoS (down from 40.5%).
Results
What changed in the account.
01
16.5× in AD REVENUE
Your turn
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