Garniyarn Case Study: From Launch to Rank #1
Garniyarn: An ambitious cord brand, from unranked to #1.
The Challenge
Garniyarn launched their “Cords” product line on Amazon in November 2024 with the ambitious goal of becoming a top seller in the category. As a new entrant, they needed to build ranking and visibility fast—without relying on discounts or giveaways. Their success depended entirely on effective advertising.
Our Solution
We launched a tailored AdFixer funnel strategy, combining ranking campaigns with continuous performance optimization. By the second month, Garniyarn’s product had already reached #1 in its category, consistently fluctuating between the top 1st and 10th positions. This was achieved exclusively through advertising, proving the power of a data-driven campaign structure and aggressive early-stage scaling.
The Results
Garniyarn launched its Cords product line on Amazon Germany in November 2024 with one clear ambition: become a top seller in the category fast. As a brand-new entrant, they didn’t have the organic visibility to compete on page one, and they didn’t want to rely on discounts or giveaways to “force” momentum. They needed a launch plan where advertising did the heavy lifting.
We built a tailored AdFixer managed funnel strategy around ranking campaigns, then supported it with continuous, data-driven optimization as the data started coming in. The focus was simple: push visibility early, identify what converts, and scale only what’s working.
By the second month, Garniyarn had already reached Rank #1 in its category, consistently fluctuating between the top 1–10 positions achieved purely through advertising and a structured campaign setup.
From 01 Nov 2024 – 05 Jun 2025, the launch generated €46,212.84 in total sales, with €26,507.04 attributed to ads, while maintaining 23.68% TACoS (ACoS: 41.29%) during an aggressive early-stage growth phase.
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