Beauty & Personal Care

Cocosolis: Multi-Market Growth (FR + US) Powered by AdFixer

Cocosolis wanted to grow revenue across multiple markets but managing a large catalog and constant optimizations manually wasn’t scalable. With AdFixer’s managed automation, we scaled ad sales in France from €297,293 to €441,284 while improving ACoS from 36.11% to 30.35%, and in the US grew ad sales from $141,846 to $221,913 while keeping ACoS stable at ~60.7% through structured bidding, branded keyword control, and targeted product placements.

Cocosolis
Cocosolis: Multi-Market Growth (FR + US) Powered by AdFixer

Key Metrics

30.35%

ACOS AFTER

36.11%

ACOS BEFORE

133,929.69 €

SPEND AFTER

107,352.50 €

SPEND BEFORE

441,284 €

AD SALES AFTER

297,293 €

AD SALES BEFORE

The Challenge

An established seller wanted to grow market share but struggled to manage a large product catalog and numerous performance campaigns in a highly competitive niche, making ongoing manual adjustments unsustainable.

Our Solution

AdFixer ensured optimal bidding across branded keywords and product placements, resolving the challenge of aggressive ASIN targeting in top category positions. The result: stronger campaign performance and improved ROAS through continuous automation.

The Results

Ad sales growth: FR +48.43% | US +56.45%
ACoS change: FR -15.95% | US +0.12%
ROAS change: FR +18.98% | US -0.12%
Ad spend change: FR +24.76% | US +56.63%

Background

Cocosolis wanted to scale Amazon growth in two very different markets: France (where efficiency and profitability were the priority) and the USA (where the goal was to grow volume while keeping performance stable). Managing a large catalog and constant PPC adjustments manually wasn’t sustainable, and the brand needed a system that could scale without wasting budget.

Main Goals

In France, the goal was to increase ad revenue while lowering ACoS to protect margins.
In the USA, the goal was to scale ad sales while keeping ACoS under control in a more competitive environment.

What We Did (AdFixer Managed)

We implemented AdFixer’s managed optimization across both marketplaces, focusing on: campaign structure cleanup, tighter targeting, smarter budget allocation, controlled branded coverage, and continuous optimization to reduce wasted spend while scaling the winners.

Results

France (FR)
Cocosolis scaled ad sales from €297,293 to €441,284 while improving efficiency. ACoS dropped from 36,11% to 30,35%, with ad spend moving from €107,352.50 to €133,929.69. This means France achieved strong growth while becoming more profitable.

United States (USA)
Cocosolis grew ad sales from $141,846 to $221,913 while keeping efficiency stable. ACoS stayed nearly flat (60,68% to 60,75%) as ad spend scaled from $86,072.15 to $134,812.15. The US market delivered significant revenue growth without losing control of performance.

Outcome

Across both marketplaces, Cocosolis achieved scalable growth with a clear market-specific approach: France improved profitability while scaling, and the USA scaled revenue while maintaining stable efficiency.

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