Background
Cocosolis wanted to scale Amazon growth in two very different markets: France (where efficiency and profitability were the priority) and the USA (where the goal was to grow volume while keeping performance stable). Managing a large catalog and constant PPC adjustments manually wasn’t sustainable, and the brand needed a system that could scale without wasting budget.
Main Goals
In France, the goal was to increase ad revenue while lowering ACoS to protect margins.
In the USA, the goal was to scale ad sales while keeping ACoS under control in a more competitive environment.
What We Did (AdFixer Managed)
We implemented AdFixer’s managed optimization across both marketplaces, focusing on: campaign structure cleanup, tighter targeting, smarter budget allocation, controlled branded coverage, and continuous optimization to reduce wasted spend while scaling the winners.
Results
France (FR)
Cocosolis scaled ad sales from €297,293 to €441,284 while improving efficiency. ACoS dropped from 36,11% to 30,35%, with ad spend moving from €107,352.50 to €133,929.69. This means France achieved strong growth while becoming more profitable.
United States (USA)
Cocosolis grew ad sales from $141,846 to $221,913 while keeping efficiency stable. ACoS stayed nearly flat (60,68% to 60,75%) as ad spend scaled from $86,072.15 to $134,812.15. The US market delivered significant revenue growth without losing control of performance.
Outcome
Across both marketplaces, Cocosolis achieved scalable growth with a clear market-specific approach: France improved profitability while scaling, and the USA scaled revenue while maintaining stable efficiency.