Shelly: €326,982 in Ad Sales at Just 4.28% ACoS
A Shelly reseller wanted to boost sales across DE, IT, FR, and ES without overspending. With AdFixer’s managed structure and continuous optimization, we scaled to €326,982.88 in ad sales while keeping efficiency extremely high at just 4.28% ACoS.
Key Metrics
4,28%
ACOS AFTER
0%
ACOS BEFORE
13,991.73
SPEND AFTER
0
SPEND BEFORE
€326,982.88
AD SALES AFTER
0
AD SALES BEFORE
The Challenge
A seller of Shelly products wanted to increase their sales on the main products of their portfolio.
Our Solution
We created a proper campaign structure for the specific case, focusing on increasing sales without overspending. The result was a big increase in sales, backed up by the advertising efforts.
The Results
Shelly (Hardware) is a reseller operating across DE, IT, FR, and ES who wanted to increase sales on the main products in their portfolio without overspending. Their main goal was simple: better ROAS with a setup that could scale across multiple marketplaces.
We worked with them on a managed AdFixer engagement and built a proper campaign structure tailored to their catalog and markets. The focus was on scaling sales responsibly: pushing volume where performance was strong, tightening targeting where spend wasn’t efficient, and continuously optimizing to keep growth profitable.
From 01 Sep – 31 Oct 2025, the account generated €326,982.88 in ad-attributed sales on €13,991.73 spend, holding ACoS at just 4.28% which equals a 23.37× ROAS. Since the “before” baseline was effectively 0 (no prior comparable ads data), this period represents a clean, profitable scale-up from launch.
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