The searches behind your best work.

See which queries create demand, which ones waste budget, and where your Google Ads account has room to grow.

The toolkit

A clearer path from query to action.

Bring search term performance into one reviewable workflow.

Find searches that create demand, revenue, and qualified leads.

Cluster queries by intent so campaigns have a clear job.

Surface expensive queries that miss your goals.

Turn findings into a prioritized list your team can approve.

How it works

Read the signal, understand the intent, then decide what deserves more budget.

Join queries with spend, conversions, and campaign context.

Prioritize by intent, efficiency, and confidence.

Promote useful themes and tighten targeting.