The searches behind your best work.
See which queries create demand, which ones quietly waste budget, and where the account has room to grow.
- Intent buckets
- 3
- Review window
- 60d
- Approval queue
- 1
Intent buckets
Review window
Approval queue
| Search term | Intent | Spend | CPA |
|---|---|---|---|
| warehouse label printer | Converts | $1,204 | $28 |
| thermal printer for shipping | Converts | $860 | $31 |
| label printer review 2026 | Research | $418 | $96 |
| free label template | Waste | $362 | none |
| printer repair near me | Waste | $210 | none |
Three buckets decide what happens next.
A query that costs money without converting is not automatically waste, and a cheap query is not automatically good. Sorting by intent is what makes the next action obvious.
Demand
Queries that convert and deserve more budget.
- Product plus modifier
- Brand plus category
- Comparison, late stage
- Replacement and refill
Research
Queries worth keeping, but not at conversion bids.
- How-to and guides
- Review and best-of
- Spec lookups
- Category education
Waste
Queries that cost money and never convert.
- Free and template
- Repair and support
- Jobs and careers
- Wrong-market geography
- 60d
- Rolling review window
- 3
- Intent classifications
- 100%
- Actions with evidence attached
- 0
- Changes without approval
From raw queries to a cleaner account.
The queue is the product. Reading a search-term report is easy; turning it into a short list of decisions someone will actually approve is the hard part.
- 1
Read the query with its context
Spend, conversions, campaign
Each term arrives joined to the campaign, ad group, match type, and conversion action that produced it, so the number is interpretable on its own.
- 2
Classify the intent
Demand / research / waste
Terms are grouped by what the searcher is actually trying to do, which is what determines whether a bid, a negative, or a new ad group is the right answer.
- 3
Rank by impact and confidence
Prioritized
The queue orders itself by wasted spend recovered and revenue available, with low-sample terms held back rather than acted on early.
- 4
Approve and record
One ledger
Approved actions go out as negatives, new keywords, or structure changes, each written down with the evidence behind it.
The queries nobody looks at cost the most.
Waste rarely arrives as one expensive query. It accumulates across dozens of small ones that never cross anybody's reporting threshold, which is exactly why they survive quarter after quarter.
- Spend without conversions grouped into themes instead of listed term by term
- Negatives proposed at the level that actually stops the pattern repeating
- Recovered budget traced through to where it was redeployed
| Search term | Intent | Spend | CPA |
|---|---|---|---|
| free label template | Waste | $362 | none |
| printer repair near me | Waste | $210 | none |