01Accounts
Campaign control
Spend, conversions, CPA, ROAS, budgets, and recent changes across every connected Google Ads account.
Platform / Google
Google AdsA clearer way to run Google Ads.
See what is happening across campaigns, search terms, budgets, goals, and Performance Max before deciding what to change.
- Decision views
- 6
- Signals available
- 40+
- Silent mutations
- 0
Decision views
Signals available
Silent mutations
Spend
$48.2k
+6.1%
Conv.
1,284
+11.4%
CPA
$37.54
-4.8%
ROAS
4.9x
-0.3x
Impression share
Captured58%
Lost to budget27%
Lost to rank15%
Constraint: budget. 27% of impression share is lost to budget on three campaigns before any bid change is worth reviewing.
The command center
The right context behind every number.
A Google metric only means something with the account, currency, conversion goal, attribution window, and data freshness sitting beside it.
02Reach
Search visibility
Impression share, share lost to budget, share lost to rank, and the campaigns actually limiting reach.
03Tracking
Conversion readiness
Conversion goals, reporting freshness, conversion delay, and missing setup, surfaced before targets are changed.
04Queries
Search-term review
Move from campaign performance to ad groups, keywords, and queries without losing the account context.
05PMax
Asset-group clarity
Asset groups, brand and non-brand behaviour, placements, and Shopping feed readiness in one view.
06History
Decision history
What changed, why it changed, who approved it, and what happened in the weeks afterward.
- 6
- Decision views
- 40+
- Signals available
- 1
- Decision ledger
- 0
- Silent mutations
The review
Find the constraint before you touch a bid.
Most underperforming accounts are not bidding badly. They are budget-capped, rank-capped, or reporting against a conversion action nobody has checked in a year. The console separates those before it recommends anything.
- Budget limits and rank limits reported separately, never blended into one number
- Tracking gaps surfaced before a target is changed on top of them
- Query quality treated as its own problem, not as a bidding symptom
CPA is rising
Bids are too high
Query mix shifted toward research intent
Volume has gone flat
The market slowed
27% of impression share is lost to budget
ROAS dropped
Creative fatigue
A conversion action stopped reporting
PMax spend spiked
An algorithm change
Feed errors pushed spend into one product set
From signal to accountable action
Facts, findings, recommendations, approvals.
The four are kept separate on purpose, so a useful signal never becomes an unexplained change in someone's account.
Mar 14Budget raisedBrand search, 27% impression share lost to budgetApproved
Mar 12Target CPA heldConversion delay 6.2 days, sample not yet stableDeferred
Mar 09Negatives added14 queries, $1,180 spend, no conversions in 60dApproved
Mar 05Asset group pausedNon-brand PMax, CPA 2.4x account averageApproved