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Understanding Funnel PPC Optimization
Discover the details of our PPC funnel and gain an understanding of its functionality and operation.
The keyword funnel refines keywords through four strategic campaigns
Discovery, Research, Performance, and Ranking
Here's how it works
Discovery
Gather data on a wide range of keywords.
Research
Keywords that show potential are filtered into this second stage.
Performance
Better-performing keywords from the Research phase.
Ranking
Top-performing keywords reach this final stage.
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