A small seller approached us seeking help to improve their ad performance after being told that their product launches couldn't achieve a good ACOS. We conducted a full audit of their campaigns before starting our work. Within just a few days, we successfully reduced their ACOS from 140% to 33%.
We identified that long-tail keywords were underperforming, so we shifted to a more conservative approach, focusing on Discovery and Research phases in the campaign funnels. By combining this with rapid bid adjustments and proper campaign organization, we were able to significantly reduce the ACOS.
Results
After implementing our strategy, their campaigns saw remarkable improvements. Within just a few days, we lowered the ACOS from 140% to 33%.
ROAS
TIME FRAME
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