Home and Kitchen Seller's Success: Dramatic 7-Day Turnaround

Home and Kitchen Seller's Success: Dramatic 7-Day Turnaround

Background

Background

A small seller approached us seeking help to improve their ad performance after being told that their product launches couldn't achieve a good ACOS. We conducted a full audit of their campaigns before starting our work. Within just a few days, we successfully reduced their ACOS from 140% to 33%.


Solution

Solution

We identified that long-tail keywords were underperforming, so we shifted to a more conservative approach, focusing on Discovery and Research phases in the campaign funnels. By combining this with rapid bid adjustments and proper campaign organization, we were able to significantly reduce the ACOS.


Results

After implementing our strategy, their campaigns saw remarkable improvements. Within just a few days, we lowered the ACOS from 140% to 33%.

ROAS

320% increased

320% increased

TIME FRAME

7 days

7 days

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