The brand needed to boost their sales. The brand was ready to sacrifice a little of the ACOS in order to get to their sales goals. They were focused on increasing visibility and driving more traffic, even if it meant a temporary rise in ad spend.
We began with a more aggressive strategy, using more long-tail keywords since they weren’t being fully utilized. We also separated all the products into their own ad groups to ensure they appeared together on the first page. From there, the algorithm took care of the rest.
Results
The strategy led to a significant sales boost, with increased visibility and traffic. The brand hit their sales goals with a slight rise in ACOS, and product rankings improved, driving more conversions.
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