This seller has had his account stopped and as a result he lost all of his traction. He wanted to gain more sales but not to have very high ACoS. His ACoS after the account was reinstated was around 30 %, in the first month we managed to lower it while keeping the same sales.
We initially set ads with a target ACOS of 20%, understanding that after losing momentum, it couldn’t be set any lower. After the first month, we shifted the strategy from normal to passive, as the client aimed to increase profit once their ranking improved.
Results
In the first month, we successfully reduced ACOS to the desired 20%, and it continued to drop even further afterward. The graph below displays the results for the first half of the current month (September 2024), up to the time of creating this case study.
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